New Delhi, August 20, 2025 — The E-Gaming Federation (EGF), India’s premier self-regulatory body for online skill gaming, today announced the strategic appointment of Gaurav Shangari as Director of Policy Communication & Outreach. This key leadership addition strengthens EGF’s mission to build a transparent, accountable, and sustainable future for India’s rapidly evolving online skill gaming sector.
In his new role, Shangari will spearhead EGF’s comprehensive policy communication strategy, media relations initiatives, and ecosystem outreach programs. His primary focus will be advancing the federation’s advocacy efforts while fostering meaningful dialogue with policymakers, industry stakeholders, and civil society organizations.
Distinguished Professional Background
Shangari brings over 15 years of strategic marketing and communications expertise to EGF, most recently serving as Group Business Director at Avian We. In this capacity, he played a pivotal role in advising and leading ESG, sustainability, and policy-focused communications for prestigious corporates, philanthropic organizations, and nonprofit foundations.
Throughout his career, Shangari has orchestrated impactful campaigns that transformed public narratives, created widespread awareness, and established thought leadership for renowned organizations including Wadhwani Foundation, PepsiCo India, Godrej Enterprises Group, and The Convergence Foundation. His distinctive approach combines strategic thinking, compelling storytelling, and sophisticated stakeholder management.
His contributions to the communications sector were recognized in 2024 when he was featured in exchange4media’s prestigious “40 Under 40” list, acknowledging his significant impact on India’s communications landscape.
Leadership Vision for Industry Growth
“At EGF, we have consistently championed integrity, responsibility, and innovation in gaming,” said Anuraag Saxena, CEO of E-Gaming Federation. “With Gaurav joining our leadership team, we are substantially enhancing our capacity to shape a progressive narrative for the industry while engaging meaningfully with policymakers, media, and civil society. His proven expertise in driving impactful campaigns and strategic stakeholder engagement will be instrumental in elevating EGF’s mission to new heights.”
Shangari’s appointment comes at a critical juncture for India’s gaming industry, which continues to experience unprecedented growth while navigating evolving regulatory frameworks and public perception challenges.
Strategic Priorities and Industry Outlook
Reflecting on his new role and the industry’s trajectory, Gaurav Shangari, Director of Policy Communication & Outreach at E-Gaming Federation, stated: “This represents a landmark era for India’s gaming landscape, and I am thrilled to contribute to its positive evolution. As both a passionate gamer and experienced communications practitioner, I look forward to collaborating closely with the EGF team and the broader ecosystem to help position gaming as an integral contributor to India’s digital economy—one powered by creative innovation and skill development.”
Shangari’s strategic focus will encompass several key areas:
- Strengthening policy dialogue with government stakeholders
- Enhancing media engagement and narrative management
- Building bridges with civil society organizations
- Developing comprehensive stakeholder communication strategies
- Advancing responsible gaming advocacy initiatives
Reinforcing Industry Leadership
This strategic appointment underscores EGF’s unwavering commitment to ensuring a safe, well-regulated, and trusted online gaming ecosystem in India. Through Shangari’s leadership, the federation aims to cultivate deeper stakeholder trust, reframe public discourse around online gaming, and ensure that industry growth is consistently guided by responsible gaming principles.
The appointment aligns with EGF’s broader strategy of strengthening its leadership capabilities to address the complex challenges and opportunities facing India’s dynamic gaming sector. As the industry continues to mature, effective communication and stakeholder engagement become increasingly critical for sustainable growth and positive societal impact.
About E-Gaming Federation (EGF)
The E-Gaming Federation (EGF) operates as a not-for-profit organization, established under the Societies Regulation Act to protect consumer interests and provide self-regulation for India’s e-gaming sector. The federation develops comprehensive standards and operational guidelines founded on principles of safe, transparent, fair, and responsible gaming practices.
EGF’s primary objective centers on transforming public perception of the e-gaming industry through its “Responsible Play” advocacy. This initiative protects players by enabling them to set appropriate limits on their gaming engagement, preventing excessive participation that could lead to adverse consequences.
EGF-certified online gaming platforms implement robust responsible play features designed to ensure fair and safe online gaming experiences. These platforms undergo rigorous evaluation to meet EGF’s stringent standards for consumer protection, transparency, and responsible gaming practices.
Through its comprehensive approach to industry self-regulation, EGF continues building a unified voice that shapes favorable policy environments for regulated online gaming while prioritizing player welfare and societal benefit.
The federation’s work encompasses policy advocacy, industry standards development, stakeholder engagement, and public education initiatives—all aimed at fostering a sustainable and responsible gaming ecosystem that contributes positively to India’s digital economy.
