Mutual Fund Advisory Startup PowerUp Money Secures $12 Million in Series A Funding led by Peak XV

Bengaluru, December 22, 2025: PowerUp Money, India’s fast‑growing mutual fund advisory wealthtech platform, today announced a $12 million Series A fundraise led by Peak XV, with continued participation from Accel, Blume Ventures, and Kae Capital. Existing backers 8i Ventures and DevC also reaffirmed their support. This milestone comes just six months after PowerUp Money raised $7.2 million in seed funding, underscoring strong investor confidence in its mission.

Prateek Jindal - Founder & CEO, PowerUp Money
Prateek Jindal – Founder & CEO, PowerUp Money

India’s mutual fund industry has seen explosive growth, with nearly 60 million investors and record SIP inflows. Yet, access to credible, research‑driven investment advice has lagged behind. Many investors still rely on informal tips or short‑term performance cues, often leading to poor long‑term outcomes.

Founded in 2024 by fintech veteran Prateek Jindal, PowerUp Money is a SEBI‑registered RIA offering a zero‑commission, research‑led advisory platform designed to democratize high‑quality mutual fund guidance. The app enables users to review portfolios free of cost, track performance, and receive actionable insights. In just eight months, PowerUp has onboarded over 5 lakh users and is tracking more than ₹65,000 crore in assets.

The company’s flagship subscription, PowerUp Elite, delivers personalised advisory for ₹999 annually, covering fund selection, portfolio reviews, rebalancing, and asset allocation. Elite has already attracted 25,000 paid members, making it one of India’s fastest‑growing subscription‑led advisory products. Building on this success, PowerUp is preparing to launch PowerUp Infinite, a fully managed advisory offering with 1:1 guidance, goal planning, and personalised strategies.

“High‑quality, unbiased mutual fund advice should not be a privilege,” said Prateek Jindal, Founder & CEO, PowerUp Money. “This fundraise enables us to strengthen our research and advisory capabilities, scale Elite, and launch Infinite as we work towards building India’s most trusted zero‑commission advisory platform.”

Navendu Sharma, Principal at Peak XV, added: “India needs a technology‑led platform to deliver financial advice at population scale. PowerUp’s approach to scaling MF advisory is simple yet powerful, and we believe they can build the dominant wealth management platform for the region.”

Prayank Swaroop, Partner at Accel, commented: “What PowerUp has built with Elite is particularly compelling. They’ve productised high‑quality advisory at scale while retaining personalisation – a rare balance in wealth management.”

With this fundraise, PowerUp Money will strengthen research and advisory capabilities, scale Elite, launch Infinite, and invest in financial literacy initiatives. Over the next three years, the company aims to onboard 10 million users, cementing its role in shaping the future of retail wealth management in India.


About PowerUp Money

PowerUp Money is redefining mutual fund investing for India’s top 100 million investors. With a mission to make unbiased, research‑led advisory accessible to every Indian, the platform combines institution‑grade research with deep consumer insights to deliver a simple, app‑first experience. Founded by Prateek Jindal in 2024, PowerUp Money is backed by Peak XV, Accel, Blume Ventures, Kae Capital, DevC, and 8i Ventures. Visit www.powerup.money for more details.


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