“1 crore se 15 crore kaise..What’s the secret?,” Says Namita Thapar as Krvvy Lands a Stellar Deal in Shapewear Showdown on Shark Tank India 5
India | February 2026: India’s fast‑growing shapewear market witnessed a defining moment on Shark Tank India Season 5 as Krvvy, a new‑age innerwear and shapewear brand founded in 2023 by Yash Goyal and Anant Bhardwaj, secured a ₹1.2 crore investment for a 3% equity stake from Namita Thapar, valuing the company at ₹40 crore.
The deal underscored investor confidence in Krvvy’s function‑first philosophy, which focuses on solving everyday challenges of fit, comfort, and inclusivity for Indian women.
Pitch Highlights
- Namita Thapar’s Question: “₹1 crore se ₹15 crore kaise?” – reflecting curiosity about Krvvy’s rapid scale from early revenues to a projected ARR of ₹15 crore.
- Anupam Mittal’s Reflection: Admitted he had earlier declined the brand when revenues were just ₹2–3 lakh, calling it a “missed early bet.”
- Founders’ Story: Two male entrepreneurs building a women’s innerwear brand resonated with the Sharks, highlighting their focus‑group testing and demand from Tier‑2 and Tier‑3 cities.
Business Performance
- Revenue of ₹6 crore in just seven months.
- Projected ARR of ₹15 crore.
- Products designed for Indian body types at Indian price points.
- Premium quality fabric: 65% polyamide and 35% spandex.
Future Roadmap
With fresh backing, Krvvy plans to:
- Launch new product lines across innerwear, shapewear, bodysuits, and accessories.
- Open experience‑led stores within the next year.
- Accelerate growth by expanding reach in Tier‑2 and Tier‑3 markets.
About Krvvy
Founded in 2023, Krvvy is a function‑first shapewear and innerwear brand designed for Indian women’s body types and lifestyles. With a focus on comfort, inclusivity, and affordability, Krvvy aims to make shapewear a part of everyday innerwear.
