HomeIndian Startup EcosystemLudusz, India first technology...

Ludusz, India first technology based wellness mobile application goes live

New Delhi, November 3, 2016: Ludusz, one of India’s first service quality based sports opportunity platform was launched in New Delhi today. The application has been in testing mode for the last 2 months. Conceptualized and funded by FMCG technology veteran Pronoy Roy (ex-IT Director (Global) Reckitt Benckiser Group Plc.), the platform aims to bring about a lifestyle change among people across age groups with a focus on delivering health through sports. Ludusz aims to reach 5 cities in India, targeting an inroad of 1 million customers in FY18.

From left to right - ,Mr. Nakul Sharma,Mr. Pronoy Roy,Karunesh Mukherjee

The product focuses on providing customers with convenient, accessible and affordable opportunities to engage in sports and sports related activities. Though there are multiple sports aggregators in the market today, they have little or no focus on quality. Ludusz is set to revolutionize the market with its 3-pronged approach – convenience, accessibility & affordability. The operating model of the product is based on enabling opportunities via Geo Located Sports, with a list of certified coaches and venues. This is supplemented by a Personal development tracker/ manager
along-with a combination of convenience features which will guide the customer to make the optimum choice.

Mr. Nakul Sharma, LUDUSZ addressing the audience at the launch event

The product is co-funded by FMCG sector veterans, Pronoy Roy, Nakul Sharma – former management executive with cosmetic and beauty products giant L’oreal, and Karunesh Mukherjee – a veteran in the field of training and development for Godphrey Phillips.

According to Pronoy Roy, Chairman, Ludusz; “There is an urgent requirement for people in India to move towards a balanced lifestyle.” He believes the same shift has already taken place in a few countries in the West, where research has clearly demonstrated a positive co-relation between balanced lifestyle and annual health spends. Ludusz has been developed to provide users the opportunity to engage in sports, to move towards a balanced lifestyle. “The journey will be difficult, since we are dealing with a paradigm psychological shift. However, with the newfound outlook towards health among the masses today, we feel Ludusz could be a game changer. ”

LUDUSZ

Nakul Sharma – Co – Founder, Ludusz; points out that: “The use of technology to bridge the current gap is impeditive. Essential factors like coverage, convenience and quality are largely missing in the market. Ludusz is not just an aggregator; it is a service provider as well. We set up our own benchmark pilot programs across Delhi to help set up minimum standards for our customers. With the rise of health awareness across the country, people across age groups today still do not get access to options and are largely restricted to gyms as a medium of fitness. This is where Ludusz will bridge the gap by maintaining a minimum quality threshold.”

The platform addresses this market void, and provides end users highly convenient opportunities to engage, while ensuring certain quality checks and balances. The application shall be predictive, and will provide the best recommendations using cutting edge analytics basis shared data points. Ludusz will change the way end users engage with health and fitness activities.

LUDUSZ- landing_page

About ProCambiar Pvt Limited
ProCambiar Pvt Limited is a wellness company, which offers people quality opportunities to engage in interest activities in order to lead a balanced lifestyle. Incorporated in early 2016, the company has been setting up pilot programs across Delhi NCR to test the market.

Most Popular

More from Author

Read Now

Union Budget 2023-24: What It Means for the Future of the Automotive Sector?

Union Budget 2023-24: A Post-Budget Perspective on the Indian Automotive Sector.

Business Leaders Give Thumbs Up to Union Budget 2023’s Growth-Focused Provisions

Understand the impact of the Union Budget 2023-24 on the Indian economy through the eyes of business leaders and why they are optimistic about its potential.

SBICAPS opens new office in Bengaluru, to focus on infrastructure, defence and start-ups

BENGALURU, India | 1st February 2023: SBI Capital Markets Limited (SBICAPS), a wholly owned subsidiary and investment banking arm of State Bank of India (SBI) on Monday announced the opening of its office in Bengaluru. Inaugurated by Shri Dinesh Khara, Chairman, SBI, in the presence of Shri Swaminathan J, Managing Director (CB...

Vedanta Aluminium Raises USD 250 Mn in Sustainability Linked Loans

New Delhi, Delhi, India | 1st February 2023: Vedanta Aluminium, India’s largest producer of aluminium, has raised USD 250 million through Sustainability Linked Loans (SLL) from leading international banks, for financing its capex initiatives and reducing carbon footprint. The loans were granted on the basis of specific performance parameters...

Dr. Stephen Kahane Joins Suki’s Board of Directors to Elevate Voice AI in Healthcare

Voice AI Technology for Healthcare Gets a Boost with Dr. Kahane on Suki's Board.

TrekNomads Foundation and Suriya Foundation Distributed Free Blankets across Bengaluru in Collaboration with Bruhat Bengaluru Mahanagara Palike

Bengaluru, Karnataka, India | 1st February 2023: TrekNomads Foundation and the Suriya Foundation distributed over 400 blankets to the needy across Bengaluru. Flag off event was held at the BBMP head office on January 30, 2023. BBMP Chief Commissioner Sri Tushar Giri Nath, IAS, handed over few blankets to the...

Union Budget 2023-24: Post-Budget Reaction Quotes – Indian Entrepreneurs Share Their Thoughts

As the Indian government announces its 2023-24 budget, industry leaders and experts have been weighing in on the impact it will have on the Indian economy. This post will bring you the most prominent post-budget reaction quotes from these key figures, giving us a deeper understanding of...

FUJIFILM India Unveils New Compact Ultrasonic Probe System at BRONCHUS 2023

FUJIFILM India expands endoscopy solutions portfolio with new compact ultrasonic probe system at BRONCHUS 2023.