New Delhi | July 6, 2026
Highlights
- Event: Grand finale held at Vijay Sales, Hyderabad.
- Celebrity Guests: Chef Ranveer Brar and Telugu actor Tejaswi Madiwada.
- Outcome: Hyderabad Dum Biryani crowned India’s Favourite Biryani after nationwide voting.
- Product Showcase: Live demonstrations of OneChef by Philips, the all-in-one cooking appliance.
- Campaign Impact: Participation from food lovers, creators, and communities across India.
Announcement
Versuni India, home to Philips Domestic Appliances, successfully concluded the OneChef Biryani Premier League with a grand finale at Vijay Sales, Hyderabad. The event brought together food lovers, creators, media, and culinary enthusiasts to celebrate India’s diverse biryani heritage.
Celebrity chef Ranveer Brar and actor Tejaswi Madiwada unveiled India’s Favourite Biryani, following weeks of nationwide voting. Hyderabad’s Dum Biryani emerged as the winner, reflecting the passion and pride of regional communities.
Pooja Baid, Chief Marketing Officer, Versuni India: “The OneChef Biryani Premier League was more than just a celebration of India’s diverse biryani traditions—it was about the deep emotional connection people share with food. We are proud to have created a platform that brought these emotions to life while showcasing how OneChef by Philips is designed around the way India truly cooks.”
Chef Ranveer Brar: “Biryani is one of India’s most loved dishes because every region has made it its own. The OneChef Biryani Premier League has celebrated not just a dish, but the traditions, techniques, and stories that make Indian cuisine so special.”
Nilesh Gupta, Director, Vijay Sales: “At Vijay Sales, we are delighted to partner with Versuni India for the grand finale. The overwhelming response reflects the growing preference for smart kitchen solutions like OneChef by Philips. Having Chef Ranveer Brar as the face of the event made the celebration more memorable.”
Event Highlights
- Nationwide voting across Hyderabadi, Awadhi, Kolkata, Bombay, Sindhi, Kashmiri, Kanpuri, Bangalore, and Goan Fish Biryani.
- Live product demonstrations of OneChef by Philips, showcasing multiple cooking techniques in one appliance.
- Celebration of India’s culinary heritage with creators, food communities, and city pages driving engagement.
About Versuni India
Versuni’s purpose is turning houses into homes. As a house of home appliance brands, Versuni markets Philips, Philips Baristina, Philips Walita, Preethi, Senseo, L’OR Barista, Saeco, and Gaggia. With more than 900 patents, its portfolio spans coffee and kitchen appliances, garment care, climate care, and floor care. Versuni is headquartered in Amsterdam, Netherlands, with a footprint in over 100 countries. Visit 🌐 https://www.philips.in
About OneChef by Philips
OneChef by Philips is an all-in-one cooking appliance designed for the versatility of Indian kitchens. It supports multiple cooking styles and recipes, enabling consumers to recreate regional dishes with ease while simplifying complex cooking experiences.
About Vijay Sales
Vijay Sales has been a pioneer in retail for over 58 years, offering 10,000+ products across 15+ categories. With 170+ stores across India and a strong e-commerce presence, Vijay Sales continues to deliver best-in-class consumer experiences. Visit 🌐 www.vijaysales.com
