New Delhi, 19th July, 2018: After a multi-agency pitch, Bonphul Air Products Appoints Firefly Communication As Its Creative Agency, the developer of OxyMax, India’s first—and the world’s second—oxygen optimizer has appointed Gurgaon-based Firefly Communication as its creative agency and brand custodian.

Commenting on the development Bonphul CEO Prodyut Bora, said, “We are a year old start-up and have achieved a fair degree of traction in terms of customer interest and investor funding. Just last month we raised Rs 2 Crore in an angel investment round. We feel the time is just right to initiate branding activities and we were looking for a young creative hotshop to work with us. Hina and Sunil Gupta had over 28 years of collective experience in the advertising industry before starting their own agency: Firefly Communication. I feel very confident in handing over the creative mandate to them.”

Bonphul Air Products Appoints Firefly Communication As Its Creative Agency

Further, Vikas Goel, Chief Business officer (CBO), Bonphul, said: “Bonphul has the right combination of technology expertise, business acumen and domain knowledge to solve customers’ need for good quality indoor-air. We are delighted to collaborate with Firefly Communication and look forward to the next exciting phase of growth.”

Responding to Bonphul’s decision to select them, Hina Gupta, Firefly’s co-founder, said, “We are proud to have won the role of a brand custodian for an innovative air-quality company like Bonphul. We are simple and ordinary just like the firefly, but it is what is inside us—our spirit—that makes us shine from the inside out. That illuminates everything around us. With this belief and energy, we are excited to do some great work for Bonphul. And it isn’t just about doing effective communication but a chance to do your bit for the environment. We feel fortunate in bagging this opportunity.”

Sunil Gupta, co-founder, Firefly added, “While working in larger agencies, we were adding value to brands that were already market leaders. But now, the challenge and fun to build a brand from scratch has just begun. We hope together with Bonphul, we create a beautiful brand journey.”