A Kolkata based bootstrapped EduTech startup, InnovED Global, is turning into an unstoppable force and giving funded giants a run for their money. Sayak Chakrabarti, AIR 181, who secured 122 marks out of 122 in Mathematics in IIT JEE Advance, 2017 was one of the few students that were using InnovED Global online test series.
Achilles heel
Earlier this year in February, InnovED Global become the first company in India to launch a full-fledged IIT JEE advance test series in proper format which includes matrix type questions which is considered the most difficult type of question in IIT JEE Advance test. Despite the fact that 2.2 lakh students every year attempt IIT JEE Advance paper, there was no test series in India which was asking matrix type question in proper way, InnovED Global saw the opportunity and exploited the Achilles heel that was left untouched.
The Victory
In its pilot run with EduPace Academy, a coaching center in Kolkata, only 78 students used the software and the results were remarkable , 75% selection in IIT Mains and more than 20% selection in IIT Advance which includes All India IIT JEE Advance, 2017 Mathematics topper and much more. Not just IIT JEE, outstanding results are seen in WB JEE too starting with 5th Rank, Arnab Jana.
EduPace Academy has already signed a 200,000 USD contract with InnovED Global.
Silent Strategist
Founded by Rohit Singh, an IIT Delhi Alumnus, who has qualified both IIT JEE and AIPMT(NEET-UG) in 2007, understands the preparation process and curriculum. He believes with right strategy results can be achieved with less efforts and intent to implement the same in his software.
Journey Ahead
Many contracts are already lined up with the company in b2b segment. InnovED Global will be entering b2c online market later this year and is hoping to earn upto half million dollar in online education sector by the next financial year.
Keeping technology at its core and innovation at its center, InnovED Global team believes that they are going to come up with more surprises for the funded giants.