Mumbai | 11th February 2020: SleepyCat, India’s pioneering mattress-in-a-box Company, hosted a unique ‘Dreamland’ as the Associate Partner of the 13th edition of India’s biggest vineyard music festival, Sula Fest 2020.
The first-ever Dreamland Zone at Sula Fest was a popular hit with the visitors, giving them a chance to slow down, chill out on Sleepycat’s boxed mattresses and enjoy the musical fiesta.
“Music festivals can be tiring. And you don’t want to quite leave but you do want to chill out somewhere, slow down a little and zone out on the music. So we thought what better place to chill out than a bed! We wanted to create a utopia, a Dreamland, where you can still enjoy the music, rest your feet or maybe just drift off to sleep listening to awesome tracks! The concept was quite a hit with people, adding to the relaxed vibe of the festival. I think we just created a trend of having mattresses at music festivals and elsewhere!” Kabir Siddiq, Founder, SleepyCat said on the initiative. With a footfall of over 15,000 plus music and wine lovers at SulaFest 2020, Dreamland provided a place for most of them who needed to just unwind. SleepyCat’s Dreamland provided a place for festival goers to unwind and relax at SulaFest 2020 after a day filled with fun under the sun.