India has an internet user-base of about 375 million (30% of population). Despite being the second largest user-base in world, only behind China (650 million, 48% of population), the penetration of e-commerce is low compared to markets like United States or France, but is growing at an unprecedented rate, adding around 6 million new entrants every month. With this increasing internet user-base, India’s e-commerce market is likely to touch $38 billion mark in 2016, a massive jump over $23 billion in 2015. On the other hand, m-commerce is growing rapidly as a stable and secure supplement to e-commerce industry.
Digitization has transformed the face of businesses across the globe so much so that it has become imperative for entrepreneurs to go digital in order to maintain a competitive edge. However, due to infrastructural challenges, lack of outlook to innovate and other issues, aspiring businesses in India are still struggling to catch up with this trend.
To resolve this issue and give a technological fillip to aspiring fashion apparel brands & manufacturers which still depend on offline selling due to infrastructure & manpower challenges, eShopBox came into being.
Founded in 2014 by group of 4 friends, all representing eShopBox’s management today, eShopBox, with its distinct model and proficient management, provides end-to-end e-commerce solution services and allow retailers, manufacturers or brands to manage their complete digital presence with ease. It not only provides cost-effective services, latest technologies, fast growth, and vast channel network but also enable their client focus on its core competence of manufacturing.
Services offered by eShopBox includes Infrastructure management, Product Cataloguing, Customer management, Marketplace Publishing (which includes e-commerce websites like Jabong, Mytra, Flipkart, Amazon, Roposo, Snapdeal, Limeroad, Paytm, Tradus, etc.), Inventory management, Payment gateway, Order processing, Packaging & handling, Deliver & pick-ups, etc. Apart from this, eShopBox has an effective software and a qualified curation team to assist its clients in creating revenue and grow many folds.
eShopBox, an on-demand ecommerce technology and services company, provides first-of-its-kind business intelligence platform, eShopBox Insights, exclusively for fashion brands, according to media reports.
The platform has the ability of processing billions of data records per day. With growth of online commerce, BIG Data, analytics continues to become important yet challenging subject for retailers to address. Hence to relieve them from same, eShopBox Insights is one of the strong and promising business intelligence product.
eShopBox Insights is proving to be advantageous for fashion brands, as it will help to get all the information to monitor product performance, optimize marketing strategies and plan end to end for product assortment and replenishments, based on the behavioral analysis of the consumers, the company said.
eShopBox Insights is able to track any products lifecycle and compare with industry benchmarks of similar products. It would be easy to obtain the details of the product information and attributes. The intuitive and concise details can be seen through this product. It would be easy to track key KPIs to SKU level such as ageing, sell through ratios, profitability, average discounting and sales velocity over a period of time.
It is easier to optimise offers and promotions by giving quick insights over optimal markdown strategy SKU wise to maximize profits and schedule the promotions based on marketing calendar of retailers and also help to manage inventory levels, monitor estimated days of inventory for each SKUs and plan replenishments. Also, they can monitor size specific sell-outs and minimize dead stocks.
Fashion brands are now able to benchmark their assortment against the market, with a side by side view of the product volumes by category. They can ensure that pricing is precise against competitors, by comparing price architecture across all ranges or categories and ensure that they are not under or over optioned on colour by comparing offering against major retailers.
USP of eshopbox insights lies in it being REAL TIME which helps retailers getting the updated data on hourly basis. It also provide details of inventory movement, prices, turnover, categorisaton of products and market place sales distribution to decide on which market place, the flow of inventory is fast and where it is stagnent. eShopBox insights shortlist events for you, which are beneficial by studying our product offerings and the rate of liquidation of those products.
Also, eShopBox’s curation team gets in touch with clients to decide a range plan for their brand, collect feedback from the industry, suggest modifications and help them finalize a range for the products and register the client with various market places. Products manufactured by the client and to be sold at online market places are stored at warehouses maintained by eShopBox. It acts as a mediator between market places & brand owners.
In 3rd year of operation, eShopBox with its idiosyncratic business model and customercentric approach, is serving more than 50k orders a month leading to significant increase in revenues. Higher number of orders can be attributed to increase in the business provided to clients and addition of new clients.