BANGALORE, India | 13th October 2020: According to the Latest Market Research Report “A2P & P2A Messaging Market by Type (A2P, P2A), by Traffic (Multi-Country, National), by Messaging Platform (Cloud API Messaging Platform, Traditional & Managed Messaging Platform), by Industry (Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Education, Consumer Goods & Retail, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality), by Application (Authentication Services, Customer Relationship Management Services, Inquiry & Search Related Services, Interactive Messages, Notifications & Alerts, Promotional & Marketing Services, Pushed Content Services, Voting & Entertainment), and Region – Global Forecast to 2025“, published on Valuates Reports.
The United States A2P & P2A Messaging Market is expected to grow from USD 14,378.29 Million in 2019 to USD 18,737.19 Million by 2025 at a CAGR of 4.51%.
Major factors driving the growth of Application to Person (A2P) & Person to Application (P2A) Messaging Market size include increased mobile marketing by advertisers and application developers, innovations in mobile payment and mobile banking apps, the ability to access messages without internet connexion, and the rapid growth in the mobile user base.
The report provides an exhaustive assessment of A2P & P2A Messaging Market size, shares, strategies, products, and manufacturing capabilities of the leading players. It also offers in-depth information about lucrative emerging markets, new product launches, untapped geographies, recent developments, and investments.
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TRENDS INFLUENCING THE A2P & P2A MESSAGING MARKET
Interaction and engagement with consumers have become important for businesses in the current market scenario. This, in turn, has boosted the growth of the A2P & P2A Messaging Market size.
Due to the benefits offered, such as scalability and security for building a unique API, the adoption of Cloud API is expected to drive the growth of A2P & P2A Messaging Market size during the forecast period. Cloud API offers an interface for companies and back-end facilities to communicate. This platform also permits two-way communication in booking, banking, notification, confirmation, and advertisement.
Consumers nowadays often prefer personalized and brief communication due to their fast-paced Lifestyle. The A2P and P2A messaging applications are perfect for both personalized and brief communication experience. This feature is expected to fuel the growth of A2P and P2A messaging market size.
A2P & P2A MESSAGING MARKET SHARE ANALYSIS
North America is expected to hold the largest A2P and P2A messaging market share.
This rapid growth is attributed to the widespread adoption of services across numerous enterprises over the forecast timeframe. Stakeholders present in the A2P and P2A messaging business ecosystem in this region benefit from the growing developments in regulations and technologies.
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A2P & P2A MESSAGING MARKET SEGMENTATION
Based on Type, the A2P & P2A Messaging Market studied across
Based on Traffic, the A2P & P2A Messaging Market studied across
Based on Messaging Platform, the A2P & P2A Messaging Market studied across
- Cloud API Messaging Platform
- Traditional & Managed Messaging Platform.
Based on Industry, the A2P & P2A Messaging Market studied across
- Aerospace & Defense,
- Automotive & Transportation,
- Financial Services & Insurance,
- Construction & Real Estate,
- Consumer Goods & Retail,
- Energy & Utilities,
- Government & Public Sector,
- Healthcare & Life Sciences,
- Information Technology,
- Media & Entertainment,
- Telecommunication, and Travel & Hospitality.
Based on Application, the A2P & P2A Messaging Market studied across
- Authentication Services,
- Customer Relationship Management Services,
- Inquiry & Search Related Services,
- Interactive Messages,
- Notifications & Alerts,
- Promotional & Marketing Services,
- Pushed Content Services,
- Voting & Entertainment.
The report deeply explores the recent significant developments by the leading vendors and innovation profiles in the United States A2P & P2A Messaging Market including
- AT&T Inc.,
- SAP SE,
- Textmunication Holdings, Inc.,
- tyntec Ltd.,
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● Global A2P & P2A Messaging Market
The Global A2P & P2A Messaging Market is expected to grow from USD 55,481.26 Million in 2019 to USD 74,507.43 Million by the end of 2025 at a CAGR of 5.03%.
● A2P SMS Market
The global A2P SMS market size is projected to reach USD 83640 Million by 2026, from USD 68840 Million in 2020, at a CAGR of 3.3% during 2021-2026.
India and SouthEast Asia, and the secondary market is the USA, it will reach a revenue of 14446 M USD in 2016, and the revenue share is 24.27% in 2016.
● Premium Messaging Market
Premium Messaging Market size was valued at USD 54,579 Million in 2016, and is projected to reach at USD 78,349 Million by 2023, with a CAGR of 5.4% during the forecast period.
Increase in mobile subscriber base; focus on enhancing customer interaction, and surging adoption of A2P (two-factor authentication) are some of the major driving factors expected to increase the Premium Messaging Market size’s growth.
● Messaging Platform Market
Europe has the largest global export quantity and manufacturers in the Messaging Platform market, while the United States was the second sales volume market for the Messaging Platform in 2017.
● Premium A2P and P2A Messaging Market
● Middleware Messaging System Market