- Naturally enhance nutrient density through soil‑ and seed‑level improvements
- Measure more than 20 essential nutrients in every batch using XRF technology
- Screen for over 10 harmful heavy metals to ensure clean, safe food
- Deliver lab‑verified nutrition backed by scientific testing—not marketing claims
- Become the first private organization in India to deploy XRF for real‑time nutrient verification
- Scientifically test, measure, and validate every batch of food in under 100 seconds
New Delhi | 17 December 2025: Better Nutrition, India’s first biofortified food brand, has announced a major technological milestone with the launch of its XRF‑backed Soil‑to‑Food Nutrient Verification System — the first of its kind in India’s private sector and among only a handful globally. This innovation brings unprecedented scientific transparency, safety, and accuracy to everyday nutrition.
With the deployment of an advanced X‑Ray Fluorescence (XRF) Analyzer, Better Nutrition can now:
- Increase nutrient density naturally through soil and seed‑level improvements
- Measure 20+ essential nutrients in every batch
- Screen for 10+ harmful heavy metals
- Deliver lab‑verified nutrition, not marketing‑driven claims
- Generate a complete nutrient scorecard in under 100 seconds
This system powers India’s first end‑to‑end soil‑to‑food nutrient verification model, ensuring that nutrition is not just claimed — it is grown, measured, and scientifically proven.
A New Standard for Nutrient Transparency in India
The XRF Analyzer provides high‑resolution, real‑time profiling of nutrients such as:
- Iron
- Zinc
- Calcium
- Magnesium
- Manganese
- Boron
Simultaneously, it screens for heavy metals including:
- Lead
- Cadmium
- Mercury
This capability — typically found only in advanced global research institutions — enables Better Nutrition to validate what most brands can only claim.
Prateek Rastogi, Co‑Founder, Better Nutrition, said: “Almost every batch of food we make is tested using this advanced technology. In under 100 seconds, we capture a complete nutrient scorecard — from zinc and iron to calcium and boron — while ensuring harmful heavy metals like mercury, cadmium, and lead are absent. We are the only private organization in India with this capability today, and we will soon showcase these results directly to consumers to build unmatched trust and transparency.”
Aishwarya Bhatnagar, Co‑Founder, Better Nutrition, added: “We’ve built India’s first soil‑to‑food nutrient system that can both increase and validate nutrients inside everyday staples. Nutrition is no longer assumed; it’s verified. This science‑backed approach allows families to meet meaningful nutrient requirements through daily staples — without artificial fortification or supplements.”
Addressing India’s Hidden Hunger Crisis
India continues to face widespread micronutrient deficiencies despite adequate food availability — a challenge often referred to as hidden hunger. Better Nutrition’s XRF‑backed verification system directly addresses this gap by ensuring:
- Naturally enriched, biofortified grains
- Scientifically validated nutrient density
- Safe, clean food free from heavy metals
- Transparent, batch‑wise nutrient reporting
This marks a transformative shift in how India measures, understands, and consumes nutrition.
About Better Nutrition
Better Nutrition is dedicated to solving India’s nutritional challenges through biofortified grains naturally enriched with zinc, iron, protein, and calcium. Working with over 20,000 farmers and a growing network of rural micro‑entrepreneurs, the company ensures nutrient‑rich staples reach households across India.
The brand has earned national recognition, including investment from PV Sindhu, MasterChef Pankaj Bhadouria, and a feature on Shark Tank India Season 4. Headquartered in Lucknow, Better Nutrition continues to lead India’s movement toward scientifically validated, nutrient‑dense everyday foods.
